About client
Location
Melbourne, Australia
Overview
Mystic Aroma is an aromatherapy and holistic shoppe, hand-crafted products using 100% Soy Wax, Organic Essential Oils & Dried Botanicals. Mystic Aroma’s natural essential oil products are scented only with the finest 100% pure and organic essential oils.
Company needed a high-end web presence, online shop and subscription system. Company also wanted to increase the market share by implementing the SEO and social marketing strategies to increase its customer base and brand awareness.
Our Approach / Objectives
To establish brand awareness, Mystic Aroma required a website showcasing their diverse range of premium essential oil products. The website needed to be responsive and provide ecommerce capabilities. The goal was to create a sleek and user-friendly website tailored to their target audience.
Raster Graphix was entrusted with the task of developing an immersive digital experience across web and social platforms to engage essential oil lovers in Australia.
Objectives
- Implement a user-friendly site architecture and navigation system to facilitate seamless browsing and accessibility of content.
- Develop and maintain an up-to-date digital strategy to align with current market trends and business goals.
- Create a comprehensive branding pack and oversee the design and development of the entire website.
- Provide detailed information on competitions and teams to enhance user engagement and interest.
- Develop support resources to assist users and address their needs effectively.
- Establish solid SEO foundations to boost search engine traffic, drive future growth, and minimize any negative impact on existing traffic and customer base.
- Offer ongoing development and search marketing support to continuously optimize and improve the website’s performance.
What we did
- UI/UX design
- CMS Implementation using WordPress
- Infrastructure & Hosting
- Digital Strategy
- Branding
- SEO
Results
The results were impressive: Mystic Aroma’s website now functions as an exquisite offering for visitors interested in essential oil products, a premium experience that perfectly reflects the brand’s identity.
Thanks to the new online shop, Mystic Aroma’s products are now accessible to the world, and the world is being drawn to their hand made collection.