UX & Interaction Design

The business industry growing at a dramatic pace demands change in this world of competition and every organization strives to differ. And it is common belief that whatever that attracts attention sells the most. This owes to the psychology of human mind to get inclined towards things that are appealing to the eyes and are repeatedly displayed. So why not work on this concept and make efforts to getting designs that are set apart from the rest?

“To build unique designs comes to us with ease”

User experience (UX) design is a methodical arrangement of basic elements like interface, graphics, industrial design, physical interaction and the write up for enhancing customer satisfaction and pleasure provided in the interaction between the customer and the product.

At Raster Graphix, our interaction designers have attained the expertise, through knowledge and rich experience, in goal oriented and affordable user experience design.

How will UX help your business?

  • Makes it possible to avoid unnecessary features that only seem to crowd the interface lay out
  • Facilitates a neat and well organized design based on time tested guidelines
  • The user’s freedom of choice is preserved and at the same time the business and marketing goals are also achieved
  • It gives priority to user-environment relationship, which is a traditional way of fully exploiting the communicative skills of the human psychology
  • A special emphasis is put on the human side of human-computer interaction.
  • Takes the user through a comfortable journey while viewing the website without any boring element interfering

What will we do?

  • Our user-centered design fields incorporate visual elements like colors, images and symbols to give a cognitive perspective and create an effective visual communication.
  •  The architecture of the site involves organization of basic units with labeling using appropriate words to facilitate easy navigation and findability which are most critical factors.
  • A thorough user research involving timely collected data and its intelligent interpretation followed by sensible application to assure effective communication, user satisfaction and optimum usability.
  • We make sincere efforts in understanding the emotional quotient of the users
  • We pay attention to aspects of psychology, anthropology, cognitive science along with computer science and graphic design.
  • “The objectives of your organization are our primary concern”

How do we differ?

  • We get into the mentality of your customers to understand what attracts them
  • We consciously work as a part of your business team to ensure we have completely understood your strategy and vision
  • We go to the roots of where, when, how and why of your business organization to give your website that unique feature
  • We define the core of why a user would come to your website and what would keep him engaged in exploring it further
  • It is our conscientious activity to bring added value to your business with every subsequent interaction